Search Engine Optimization (SEO)

What is SEO?

Search Engine Optimization (SEO) is perhaps the most important asset to your business’ online success. Through the strength of your SEO, your website will rank lower or higher on search engines minimizing or expanding visibility for potential customers. Given that there are only 10 spots on a google search page, how often do you venture off the first page onto the second, third, or twentieth page of the search results? More than likely, you don’t. This is because the first few options generally provide the information you requested.


Therefore, when prospective customers enter their search queries you want to be easily visible alongside or ahead of your competition. That is the importance of SEO and why your business should strive to create a competent strategy around it. It gives you the power to answer customers’ questions and needs, emboldens your business as an authoritative figure in your respective market, aids visibility and traffic, and ultimately builds trust and brand loyalty between you and your audience. Search Engine Optimization incorporates both quantity and quality. Hence, your business must be strong on the front and back end to have a successful campaign. By combining keyword analysis, backlink building and content creation one can create an effective strategy. 



Creating An SEO strategy:

In creating an SEO strategy you will want to conduct market and competitor analysis for keywords pertaining to your industry and products. Keywords are single words or phrases that people frequently use during searches. Research and strategically place them in your content to enable prospective customers to search for your product or service. Then, analyze them for effectiveness based on the volume of traffic generated, the difficulty in ranking the keyword, and the organic click-through rate (CTR). Queries for keywords may be acquired through applications such as SEMRush, Ahrefs, Moz, and sites of the like. Another key step in your SEO strategy is backlink building. 



Backlink Building:

Backlinks are links that deem your site credible by linking your site with other high-quality websites. Backlink building improves your credibility by citing sources that are relevant to your area of expertise and other sites also citing you as credible. Backlink building done carefully and ethically can dramatically enhance your SEO. The last key pillar of an effective SEO strategy is content creation.



Content Creation:

Content creation is where your SEO comes to life. Great content bridges the gap between you and your audience. In creating your content you should apply your keywords to help build authority, trust, consistency, and engagement. Through content, you can also humanize your business and effectively optimize your digital presence. When building content, make sure to utilize content types such as blogs, on-page text, infographics, videos, social media posts, podcasts, press releases, and newsletters. Content drives SEO by directly engaging with current and potential customers. It tells people who you are and what you are offering.



The Importance of SEO:

The importance of SEO cannot be overstated. It can make or break a business. It is the difference between attracting and retaining clientele and remaining stagnant or losing customers to other businesses. Creating a strategy utilizing keywords, backlinks, and engaging content is the best way to exemplify your business as an authority figure in your market as well as build trust and brand loyalty. It should be noted, that it can take from 4-6 months to see the results of SEO efforts. To schedule a free consultation or learn more about how to improve your SEO score, contact us below.